Joshua Young (Nike): The Challenges of Mass Customization
"It's really around how you connect the things you cannot do on a website or that are difficult to do electronically to the customer, so for example what's my size - large or medium, what are my measurements ..."
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Joshua Young is Product Imaging Manager of NIKE Apparel US. NIKE Inc., the world's leading supplier of athletic shoes, apparel and sports equipment. In 1999 NIKE launched NIKE iD, an interactive area on nike.com, where consumers can personalize and purchase their footwear online. NIKE iD is about individual style, personal fit and self-expression. It has expanded beyond the U.S. and is available in Japan and Europe.
