“Stan is a master at linking abstract truths and discoveries to specific business applications. What could be more useful? He is a national treasure.” - John Naisbitt, futurist
Scientific
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Frank Piller about "Innovation and Mass Customization", "Customers Innovation for Companies" and "What is a Configurator?". |
Mitchell Tseng about "The Future of Mass Customization". |
"So it's imperative that you create a design tool - and really turn it into a design experience; so that every customer can get exactly what they want at a price they are willing to pay.." |
"What we like to do is to think of personalization not as a private event but as a collective thing ..." |
"The biggest mistakes mass customizers make is overwhelming the customizers with too much choice..." |
"We can say many things about Mass Customization; but one fundamental question that we have to adress is how does it create value for the customer und for the supplier ..." |
„The social component of the Toolkits approach is very important. What we found is, that Toolkits are more and more the center of online communities…” |