Search results for category: case study
F. Piller
Earlier this week, I was in London for a workshop. As I had some time to spare, I browsed through Harrods which was just opposite my hotel. In the store, I found at least ...
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F. Piller
Whenever I am asked what the next big trend in customization is, one of my answers always is food. And one example that I am always referring to is custom cereal. While ...
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F. Piller
In a recent article, Business Week presented a number of new start-ups selling custom products. The report by Eve Tahmincioglu provides some good insight into the costs ...
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F. Piller
The MIT City Car project was one of the initiators to host the upcoming MCPC 2007 World Conference on Mass Customization & Personalization at MIT. Coordinated by the MIT ...
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23.02.2007
Tags:
automobile
| case study
| cases consumer
| cases industry
| customization trends
| mass customization
F. Piller
I recently wrote about the opportunities of bringing mass customization into stores and selling the experience as much as the custom product (see the DNA Style Lab posting).
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F. Piller
On Monday this week, the i-Fashion project was launched in Seoul, Korea. I was invited to speak at the opening event of this interesting initiative. Its objective is to create ...
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16.10.2006
Tags:
apparel
| case study
| cases consumer
| cases industry
| customization trends
| fashion
| mass customization
F. Piller
I always have argued that mass customization has large potentials for huge cost savings along the entire supply chain. Established companies like Dolzer in Germany have shown ...
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16.10.2006
Tags:
apparel
| case study
| cases consumer
| customization trends
| fashion
| mass customization
F. Piller
This is an interesting new perspective on strategies for mass customization: If you are in a fashion business where your products are copied by copy cats rapidly, mass customization
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F. Piller
After months of development and testing, the new configuration toolkit of Factory121, the Swiss custom watch manufacturer, has been launched. Already the earlier version of this ...
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F. Piller
Combine mass production and mass customization in a clever way -- and you have a great business idea. This is exactly what Bemz, a Stockholm, Sweden, based company is doing.
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F. Piller
Finally another large scale mass customization application: "LEGO Group unveils LEGO Factory, a consumer experience that combines today’s hottest kids trends -- technology
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