Search results for category: cases consumer
cyLEDGE
Somehow weird, somehow cute – who needs a picture of a person if she can have a personalized doll instead?
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cyLEDGE
«Another great, personalized widget that's bound to appeal to the MySpace demographic...» Mashable.com
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cyLEDGE
“Edelwiser - your ski, your design, your community” is the mission statement of Austrian ski-manufacturer Edelwiser. On its website, launched in 2004, users can individually design the surfaces of their skies with the help of a product configurator.
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cyLEDGE
Still looking for a special way to propose to your dearest? Or no clue for an extraordinary gift to surprise your best friend or your parents with? Feelings like “I Love you”, “Marry Me” or “Thank you”
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F. Piller
Earlier this week, I was in London for a workshop. As I had some time to spare, I browsed through Harrods which was just opposite my hotel. In the store, I found at least ...
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F. Piller
Driving a BMW-Mini often is seen as the ultimate expression of individualism. People paying the extra premium for a small, but fun car often select a Mini to express their ...
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F. Piller
In a recent article, Business Week presented a number of new start-ups selling custom products. The report by Eve Tahmincioglu provides some good insight into the costs ...
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F. Piller
Sometimes it's all about the (re)packaging. As Springwise, a new Miami-based company called VURU sells nutritional supplements in personalized daily packs. Vuru is the ...
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F. Piller
The MIT City Car project was one of the initiators to host the upcoming MCPC 2007 World Conference on Mass Customization & Personalization at MIT. Coordinated by the MIT ...
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23.02.2007
Tags:
automobile
| case study
| cases consumer
| cases industry
| customization trends
| mass customization
F. Piller
I recently wrote about the opportunities of bringing mass customization into stores and selling the experience as much as the custom product (see the DNA Style Lab posting).
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