"So it's imperative that you create a design tool - and really turn it
into a design experience; so that every customer can get exactly
what they want at a price they are willing to pay.."

"We can say many things about Mass Customization; but one
fundamental question that we have to adress is how does it create
value for the customer und for the supplier ..." 

"I've been very interested recently on the idea of green customization
just as the concept of a much more sustainable way of producing mass customized products and services."

"Today it is a mature term and I believe that there is a robust
future for mass customization..."

- Innovation and Mass Customization
- Customers Innovation for Companies
- What is a Configurator?

"The biggest mistakes mass customizers make is overwhelming
the customizers with too much choice..."

- Features of a good Configurator
- Important criteria for Configurators
- The Future of Mass Customization

„The social component of the Toolkits approach is very important.
What we found is, that Toolkits are more and more the center of
online communities…”

"What we like to do is to think of personalization not as a private event
but as a collective thing ..."

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