Video Interviews Blog
"The biggest mistakes mass customizers make is overwhelming the customizers with too much choice..."
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"Today it is a mature term and I believe that there is a robust future for mass customization..."
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"For me a configurator is a tool which the public can use to access structure and data provided by a company. [...] It helps you to specify your needs in regard to the specific product ..."
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"If you look at it in history we customized goods and services for years - the challenge now is how to make it more affordable and make it closer to what humans need ..."
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"I think the secret is very plain and simple - be quality oriented, be oriented to what your customers want ..."
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"What we like to do is to think of personalization not as a private event but as a collective thing ..."
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"The virtual world is actually gonna help the real world culturally, it's going to help economically and customization is part of that ... "
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"We are very hard trying to satisfy the end-customers [...] The mass customization process would be a vision what we are hunting for ..."
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"It's really around how you connect the things you cannot do on a website or that are difficult to do electronically to the customer, so f.e. what's my size - large or medium, what are my measurements ..."
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"The challenge within the whole thing is that you figure out what products really make sense to customize ..."
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