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Mike Gray (Dell): The Main Challenges of Mass Customization

MCPC 2007


As Mike Gray is considered an expert on Dell’s unique approach to supply chain management, he is often quoted as “the Supply Chain Evangelist”.

Working with Dell for over 15 years he is esteemed as a pioneer in lean Supply Chain Management. He has been a lead architect for many of the business processes that allow Dell to achieve its unprecedented levels of inventory while maintaining industry-leading customer service. The speed and flexibility of their supply chain allows Dell to foresee and correct potential problems within the chain. As a member of the Global Supply Chain Strategies team Mike Gray was commissioned to improve all tools and processes which Dell and their supplier partners use in order to monitor and manage the supply chain.

Mike Gray is certified as a lifetime Purchasing Manager (C.P.M.) with the Institute for Supply Management and is also certified in Integrated Resource Management (CIRM) by the American Production and Inventory Management Society. (APICS)


In his presentation, he demonstrated how Dell’s unique approach to supply chain management helped the company to become one of the world’s leading role examples of mass customization.

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