MCPC 2007, Program Chair

Prof Mitchell Tseng is widely recognized for his work concerning mass customization. He is serving as chair of the World Congress on Mass Customization and Personalization (MCPC) and he is director of the Advanced Manufacturing Institute as well as professor of Industrial Engineering and Engineering Management, Hong Kong University of Science and Technology.

During the mid 80’s, when Mitchell Tseng was engaged in managing the computer configuration program for Digital Equipment Corporation, he sparked interest in the topic mass customization. In 1993, after working in industry for almost twenty years, Prof. Mitchell Tseng became the founding department head of Industrial Engineering and Engineering Management at the Hong Kong University of Science and Technology.

Mitchell Tseng published two books, namely Customer Centric Enterprise (co-written with Frank Piller in 2003, Springer) and Transformation through Global Value Chain (co-written with Behnam Tabrizi in 2007, Stanford University Press), moreover he edited numerous of technical papers and articles in the field of mass customization.