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Stan Davis: The Future of Mass Customization

MCPC 2007

“Stan is a master at linking abstract truths and discoveries to specific business applications. What could be more useful? He is a national treasure.” - John Naisbitt, futurist


Stan Davis is a famous visionary business thinker, prominent author, consultant and public speaker.
He coined the term “Mass Customization” in his bestseller Future Perfect in 1987, by conceiving the concept of customizing and personalizing products and services for individual needs at near mass production prices.


Mr. Davis edited over 13 books including The Art of Business: Make All Your Work a Work of Art, Future Wealth (with co-editor Chris Meyer), It’s Alive: The Convergence of Information, Biology, and Business (with co-editor Chris Meyer), and The Art of Business. Furthermore he published numerous of articles in TIME, Forbes, Harvard Business Review and other international business magazines. He also has been a long-time advisor to the board of the Massachusetts Medical Society.

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