Joshua Young (Nike): The Challenges of Mass Customization
Joshua Young is Product Imaging Manager of NIKE Apparel US. NIKE Inc., the world's leading supplier of athletic shoes, apparel and sports equipment. In 1999 NIKE launched NIKE iD, an interactive area on nike.com, where consumers can personalize and purchase their footwear online. NIKE iD is about individual style, personal fit and self-expression. It has expanded beyond the U.S. and is available in Japan and Europe.
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