"Today it is a mature term and I believe that there is a robust future for mass customization..."

- Innovation and Mass Customization
- Customers Innovation for Companies
- What is a Configurator?

"The biggest mistakes mass customizers make is overwhelming the customizers with too much choice..."

- Features of a good Configurator
- Important criteria for Configurators
- The Future of Mass Customization

„The social component of the Toolkits approach is very important. What we found is, that Toolkits are more and more the center of online communities…”

"What we like to do is to think of personalization not as a private event but as a collective thing ..."

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