"I think the secret is very plain and simple - be quality oriented, be oriented to what your customers want ..."

"The virtual world is actually gonna help the real world culturally, it's going to help economically and customization is part of that ..."

"The challenge within the whole thing is that you figure out what products really make sense to customize ..."

"It's really around how you connect the things you cannot do on a website or that are difficult to do electronically to the customer, so for example what's my size - large or medium, what are my measurements ..."

"Wait until the customers tell you what they want and then spring into action ..."

"We are very hard trying to satisfy the end-customers [...] The mass customization process would be a vision what we are hunting for ..."