Simply put, a configurator is a software application for designing products exactly matching customers' individual needs. As there is no consensus on what a configurator exactly is, we have selected 5 frequently quoted definitions for you. Configurators can be found in various forms and different industries. They are employed in B2B as well as B2C markets and are operated either by trained staff or customers themselves.

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mass customization

The term mass customization is derived from the combination of the two apparently contradictory terms "mass production" and "customization". Simply stated, the aim of mass customization is to tailor-make products for individual customers at a cost comparable to mass production. Combining "custom manufacture" and "mass production", mass customization promises to bridge the gap between individual customers' high expectations and cost pressures faced by manufacturers. Emphasizing direct interaction with customers, it is also often considered an ideal basis for customer relationship management (CRM).

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