Simply put, a configurator is a software application for designing products exactly matching customers' individual needs.
Configurators can be found in various forms and different industries. They are employed in B2B as well as B2C markets and are operated either by trained staff or customers themselves.
The term mass customization is derived from the combination of the two apparently contradictory terms "mass production" and "customization". Simply stated, the aim of mass customization is to tailor-make products for individual customers at a cost comparable to mass production.